If we see that the person who wore the size S has a body measurement of 70 cm, and the person who wore a size M is 74 cm, we verify that the difference between one size and the other is 4 cm.Now we can use this difference as a basis for the other garments. This is done by placing a size S garment on the mannequin or model and checking the measurements. Now it’s time to identify the difference between each product. Analyze the variation between one grid size and the other.Thus, it’s possible to use the model or mannequin’s body measurements as a standard for the development of the Measurement Table. You can use a test model or even a mannequin to check what their body measurements are, and assess what sizes they wear. Use a model or mannequin as a basis for developing your Measurement Table. Therefore, to help you, we have developed 4 steps that you can use to create a Measurement Table for your e-commerce, check it out!Ĥ Steps to create Measurement Tables for your fashion e-commerce: Especially since around 37% of shopping cart abandonment is attributed to doubts about which size to buy. In a scenario where increasing conversion, reducing logistical expenses, and customer frustration is essential, we can’t ignore the importance of developing a good Measurement Table. How can you solve the problem of Measurement Tables? Choosing a Body Table That’s why we want to show you how to use body measurements to create a Measurement Table. This is why it is important for customers to understand Measurement Tables and be able to read them accordingly.Īdding to this scenario is the fact that there is no right or wrong way to develop a Measurement Table, but there are certainly some less confusing ways to do so. The measurements will be larger compared to the measurements of the body that will be using the oversized garments. For example, jackets are intended to be wide fitting and looser on the body, which means the measurements of the product will be the opposite of what we saw on the leggings case. There is also the case of larger or looser pieces, the popular oversized garments. So, if we use leggings as a reference to obtain measurements, such as circumference measurements and create a table for them, the leggings size would be a lot smaller when compared to the body that will actually wear them. Leggings are a great example of a common mismatch because they are meant to be worn skin tight on the body, and that is why they are made up of a lot of elastane, precisely so that they can stretch when used. However, for reasons such as patterns, fit, or fabric characteristics, these measurements do not always match the measurements that would be ideal for the person who is going to wear the product. Measurement Tables cause so many problems because the most common way to develop a table is using a product as a reference. People are buying more and more clothes online, and the Measurement Tables that should serve as an aid for consumers can become a real headache for those who are starting their e-commerce and need to develop a table from scratch. Why do Measurement Tables cause so many doubts? This content is also available on video! To watch, click on the video below: Our Pattern Specialists have contributed to this blog post in hopes of definitively clarifying how to create Measurement Tables for fashion e-commerce. In addition to creating doubts for those who work in e-commerce, body and garment measurements equally confuse customers as well, who need to interpret seemingly meaningless numbers to know which size to purchase. It is very common for e-commerce to feel lost when analyzing whether to adopt body measurements or the garment measurements themselves as a reference for their Measurement Tables. Have you ever had difficulties creating a Measurement Table for your e-commerce?ĭespite being a very important resource for customers when making purchases.
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